#77: You already know your next client
Podcast Editing BUSINESS Issue
Grafitti is one of those things that I love discovering everywhere I go. This one is from Bucharest, Romania.
The Global Podcast Editors newsletter
…is where I share heaps of podcast editing business and technical information; my own audio and podcast video editing experiments; as well as timely conversations I'm having in the space.
Participating in National Podcast Post Month is occupying my brain. In good and bad ways. So far I’ve started a new brand , am having my first successful sponsorship event, am collecting massive amounts of data during the 30 days AND have ideas for at least the 3 topics for the brand’s next few seasons.
But I’m also exhausted cause I’m spending 2-3 hours a day on distribution alone.
This is also exciting because as of this Friday each episode will be going out to 3 YouTube channels, 3 social media platforms (in video), and 2 newsletters. That will NOT continue after NaPodPoMo but it will give me an idea of where this type of content should live. I’m “just editing” for clients in the morning and then my evenings are filling with NaPodPoMo. It’s kinda sick but I’m most productive when I’m most productive. Repetition intentional.
And this new brand, Meet Your Podcast Editor, is a space for entrepreneurial podcasters to find US and reach out to hire US. Will it work? I’ll let ya know, with work posts.
PS I just got the first DM in LinkedIn of someone referring our community to a podcasters needing help. OMG it’s happening!
🎯If you do one thing after scanning this issue, I hope it’s …..
checking out the below sponsors. I have a feeling you’ll find a few that will strike your fancy.
🌸 Our November Daily Live Sponsors
A special thank you to our sponsors for this month’s podcasting advice lives.
Podcast marketing made easy. Visit https://podspike.com/ to find out more.
The Podcast Setup Newsletter. Part interview + part geeky podcast setup stuff. Learn, share, and discover other podcasters every week.
Daniel Goodson, Host of My Fluent Podcast. He wanted to share this episode swap that he did recently with Craig of Ingles Podcast about how he podcasted his way to English language fluency.
thePodcastHost.com, the go-to guide for launching, running, and growing your podcast. Find all our guides on how to promote and grow your show.
Dee-Anna Pippenger, Content Strategist. Hire her to get your podcast YouTube channel set up!
🎵 FEATURE: Emotional Business Connections Matter
On some level, I feel like the overall theme of the 30 days of podcast editing tips for entrepreneurs can be summarized into one phrase:
professional doesn’t mean unemotional
This is true for clients but I’m also guilty of trying to be unemotional when it comes to business decisions. And inevitably, it never works out when I do this.
My first instinct was right
Early in podcasting, I reached out to a musician whose music I adored but whom I didn’t know yet. I wanted to use 1 song of his in my podcast. Due to copyright issues, he couldn’t give me permission to that song. Instead, he graciously sent me an entire album of his that he could share.
That musician is Damon Castillo.
I used that music for a few years but always felt bad that I was not supporting him and his music business enough, so I stopped. My hang-up, not his. Ironically, I stopped shortly after interviewing him for this interview during 2020’s NaPodPoMo. There’s so much creative change that happens during this challenge.
I got in my own way
And instead, I bought music clips of random folks online instead. It sounded okay but there was missing something. So when Damon’s new song came out recently, I put it into heavy rotation. And as I started to write this bit to share that song with you I got inspired to …
🗓️ GPE Calendar
All Events: GPE and other remote events (click on links for your local time)
November 1-30, I (Steph Fuccio) am doing 30 days of live tips for entrepreneurial and small business podcasters from the podcast editor perspective. Global editors are invited to help me explain the importance of these podcast editing nuances that are DAW-agnostic in pre-production, recording, and post-production. If you’d like to join us, just add your name to any pink highlighted square on this sheet.
November 30, 2022, @8 pm Romania: Monthly virtual meet up. FREE. Goal: Crowdsource a list of 25 ways to find clients AND 25 ways to attract clients (yes, they’re different!).
Note: The GPE Google Calendar is no longer available.
☕ Business Espresso Shot: Leapfrog pricing
Ignore the title and description of this “Why Professional Editors Won’t Work On YouTube” on The Editing Podcast. For the pricing part, I’m highlighting maps onto podcast editing SO perfectly that it almost doesn’t matter if you edit videos for clients or not.
(Start at 22:23 for this part of the talk)
My biggest takeaway is the term “leapfrog pricing” when you raise your rates with each client until you’re at the rate that reflects your current skills. Love this phrase. Will use this a trillion times in the next few years. If not more.
To get more podcast editing business tips, upgrade to a paid subscription to the newsletter.
🎟️ Our 2 GPE lives this month
#1: Daily live podcasting advice for entrepreneurs from a podcast editor perspective (non-technical)
As I mentioned in the opening of this issue, the live events this month are being distributed to 9 different platforms: the videos to 2 YouTube channels and 3 social media profiles, 2 podcasts, and 2 newsletters. I will NOT keep doing that after November 30th, lol. #NaPodPoMo is an experimental month so I’m testing to see which platform attracts the most eyes/ears. After November 30th, they’ll only be available on these two platforms.
Video: YouTube: https://www.youtube.com/channel/UCi8L4OynY764lGioB-20S6A
The videos are being added to this new YouTube channel this week. SO stinking excited! You can also view these videos the “30 Days of Business Podcast Tips” playlist on the GPE channel.
#2: Our regular GPE Live Chats: Me and Rachel
Because I forgot to balance the regular GPE Live Chats and #NaPodPoMo, we’re doing both this month. oy! Here’s our November 3rd chat.
With all the technical and business complexities that envelop our podcast editing lives, editing seems to be the easiest to handle, doesn't it? lol. Rachel and I dive into our own current challenges of trying to sort through these complexities so we can get to the waveform joy faster.
Chapters: Click on the timestamp to go straight to that section of the video.
0:00 introduction to the GPE community
2:00 Meet Rachel Hanson Challenges
5:09 Rachel's business challenge: gathering the energy to apply to podcast editing gigs
14:40 Steph's technical challenge: why does every new task require new software? GPE Housekeeping:
25:24 selecting times for these chats
29:25 multilingual GPE chats in 2023?
Ways to Support The GPE Community
Podcast Editors: become a paid subscriber
Companies and organizations: sponsor an event
Podcasters/Production houses: place a job posting
Reader who does not fit into any of the above: Please email me at stephfuccio(at)gmail(dot) com for options (Paypal, Wise, and more are available)
Thank you for all your support!
🐙Podcast Editing Pricing Example: Bamby Media’s Pod
I love the community element in many of these packages. Now, in full disclosure, this is a Production Company, not a solo freelancer or solopreneur.
Do you have a community element to your services? It feels like it would help with word-of-mouth referrals, take some of the questions off your plate (because community members would answer them) and help with podcasting momentum all at the same time. Hmmmm.
As a community member of courses I enjoy, they all have a community component. Not only am I more likely to finish the course but I’m making connections with people going through the same growth at the same time. That’s powerful. I’ve never thought to add this to my services but it’s got me thinking: why not? I’m a community builder but not in this way. Yet?
If you’d like to talk through your podcast services website in a $50, 30-minute consultation call with me, hit REPLY and let me know. I’m not a web designer but I do have a knack for creating a podcast editing services narrative.
Need to outsource podcast art OR art for your business?
I’ve recently connected with Marlene Sharp of Center for Learning Unlimited (CLU) while I was looking to outsource a podcast logo. After talking to her I was convinced that I needed to share the info about CLU with you. This is NOT an advertisement.
CLU is a non-public, day school in California, U.S., which is home to a swiftly growing animation career training program for adults on the autism spectrum.
Some of the artwork you can outsource to CLU include (but is not limited to):
2D and 3D animated content, such as short films, explainer videos, music videos, book trailers, film trailers, commercials, etc.
The CLU studio is almost a year old and has a roster of 15 autistic adult artists and 4 instructors/job coaches. Due to the special needs of our workforce, we evaluate opportunities on a case-by-case basis and make recommendations to potential patrons based on the scope of work, studio capacity, and client budget.
To browse an interactive animation student art gallery with related news items, please visit the CLU/Brainstorm LinkedIn profile:
🎈 GPE Live Chats November & December 2022
We’ve got a few slots available before the year closes, so feel free to sign up to join us!
17 November @ 19:00 Central European Time (1 pm New York)
Complete this form to sign up for a chat and I'll add you to the schedule:
Watch live on YouTube at www.youtube.com/watch?v=SUhUyNThryQ
Topic: What's your biggest podcast editing challenge recently? (it can be technical, business-related or editing creativity-focused).
1. Suze Cooper (UK), www.bigtentmedia.co.uk
2. Bethany Sands (Arizona, USA), www.linkedin.com/in/bethany-sands-36737b94/
3. Jesse McCune (USA), www.tansyasteraudio.com
4. Steph Fuccio (American expat in Romania): Host!
1 December @ 20:00 Central European Time (13:00 New York)
Watch live on YouTube at www.youtube.com/watch?v=zMG-eLX5_lU
Complete this form to sign up for a chat and I'll add you to the schedule:
Topic: What's your biggest podcast editing challenge recently? (it can be technical, business-related, or editing creativity-focused).
3. Rachel Hanson, (U.S.), racheledits.co/
4. Steph Fuccio (American expat in Bucharest): Host!
I love a good foam action shot! This one is from a coffee shop near The Grand Park of Tirana, in the capital of Albania. I really miss the coffee there.
The next newsletter will be a technology-related issue on Monday, November 21st.
Until then…DAWingly yours,
Keep reading with a 7-day free trial
Subscribe to Global Podcast Editors to keep reading this post and get 7 days of free access to the full post archives.